Training Opportunity for Writing Questions for Quantitative Research

In our Marketing Research & Strategies class at WV Wesleyan College, we have been discussing Quantitative Research.  The part we have been working on is the different types of questions used for gathering and measuring data through a survey. To add to this discussion, I found a good online webinar offered by SurveyGizmo called Asking the Right Questions. It’s a 58-minute video that discusses question design and how to use the SurveyGizmo platform to put together and deploy your survey.

Here is the video for you to review. I encourage you to comment below with your takeaways from the webinar.

Asking the Right Questions from SurveyGizmo on Vimeo.

Class dismissed…. pc


  1. I think this is a very good video to help students, and even professionals, in the creation of a simple, yet effective survey. The video shows five great tips and how to optimize your survey, that aren’t only applicable for SurveyGizmo, but for setting up any survey in general. One of the interesting examples, one I never thought about before, is to change your questions up by adding graphs and charts to the questions to keep the participant to the survey interested and “entertained”. The video also did a good job at explaining why you need to avoid conjunctions in your questions as they create confusion for the participant taking the survey, but also for the company that must analyze the results afterwards.
    Throughout the webinar, examples are shown within the SurveyGizmo software. What I took away from this was that SurveyGizmo seems like a pretty easy software tool to create effective online surveys. The software is set up simple and seems to allow not only organizations, but also individuals to easily create a survey that helps them to reach their project goal.


  2. I believe that this video does a great job of helping us as students better understand that it really does matter what you say and how you say it, This video does good job of explaining why you need to avoid conjunctions in our questions because they create could create misunderstandings or confusion when trying to get accurate results for a survey. What I was able to take away from watching this clip was that SurveyGizmo is a well established, easy to operate tool to help design an online survey. Also another take away is that this allows you to add some of your own creativity to show how your questions or surveys are different then others.

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  3. After watching this video, I believe anyone can gather some pretty important information when wanting to conduct some type of survey. A few takeaways I got from this video is SurveyGizmo seems like a very helpful and reliable survey site that anyone can easily use. Also, the amount of helpful tips out there to make sure you put together a successful and great survey. I didn’t know there was that much information that could be given to improve a survey to be high quality. If I was conducting a survey in the near future, I would definitely give SurveyGizmo a try.


    1. Tips for creating effective quantitative and qualitative questions-

      -Create a project goal and stick to it and develop an end state vision, this is important and helps your overall outcome of the survey.
      – Who will take your survey – Define your audience and ask appropriate questions during your survey.
      -Planning and designing a survey layout – organization and layouts are very important visually, the respondents will have a much easier time with a survey if it is easier to figure out.
      – Choose the appropriate time period- Avoiding long reaching time periods and choose the recent time frame.
      – Completing the survey should be done in less then 5 minutes.
      – Creating a final report and sharing the data of the survey with the respondents will result in more effective responses.
      – Keeping surveys and answers short are very important in keeping the respondents attention.
      – Questions in a survey should be very concise, and defined statements.

      Optimizing the survey will help in collecting the best data for each individual question as well.


      1. This video was very informative and did a great job of communicating the different areas needed to have a successful survey. In the video, they touched upon 5 different tips for creating effective quantitative and qualitative questions. It also discussed how to optimize the survey to collect the best data for each question type.
        One take away that I had from the video was that it is very important to create a project goal and stick to it. This includes listing the learning objectives and defining them based on your end state vision. You want to do this so that your questions match up with what your end goal of the survey is. You will also want to choose an appropriate time period to conduct the survey because people’s memories fade after so long. As a result, you will want to avoid long reaching times period of 3 months or more. Another take away that I got from this video was you will want to vary the question type throughout the survey. Mix quantitative and qualitative questions so that the survey is not boring. People will be less likely to participate in a survey if it is all open ended questions. So, make sure you vary your question type to change things up. In conclusion, I really thought this video was interesting and I learned that SurveyGizmo is a very useful tool to use when conducting a survey. SurveyGizmo allows you to construct you survey how ever you want and there are many options to alter how you set up the survey.


  4. This video can be very useful for students and professionals in creating and administering a survey that is easy to follow and beneficial for the surveyor or company. The two main takeaways from this video are very basic, but they are the foundation to any successful survey. First, create a project goal with learning objectives. It is important to define an end vision, so that you can remain focused on the purpose of the survey and not stray off topic. Second, the survey should flow more like a conversation and not be so rigid. Start off with simple questions that you can build as you go. Utilizing your survey the best that you can will allow you to obtain the most beneficial data.


  5. I found it very interesting the idea of changing the language based on who was going to be taking your survey. I don’t think having a neutral is a good idea in your scale questions. I think it would be better to add the N/A, I don’t know, or prefer not to answer option instead. It was also interesting to make sure that your scale option are consistence.


  6. This video provided extremely helpful information on how to create a survey that is as efficient and effective as possible. The video provided by surveygizmo gave five tips on how to format quantitative and qualitative questions in order to receive the clearest responses from the surveys.
    One aspect from the video that stuck out as vital information was that you should only ask people to remember up to about three months. This is extremely important to our groups final project because up until now we have planned to survey seniors and individuals in MBA programs, and had planned to ask about their sophomore and junior years. The other piece of information I found extremely useful was the information on how long a survey should be. The video informs us that the survey should take respondents less than 5 minutes. The video also tells us that on average people can answer 5 quantitative questions per minute, whereas they can only answer 2 qualitative questions in the same amount of time. This will help us form a survey that is not a hassle for people to respond to.


  7. The SurveyGizmo video has done an excellent job, teaching students how to create a successful survey. The five tips that SurveyGizmo provides on surveys are helpful and informative, and gives students or anyone else who watches, tips on how to create a survey-takers will want to complete.
    One takeaway I found was interesting, was the way SurveyLogic (within SurveyGizmo) allows respondents to customize the way they answer a question. I found by seeing that as an option, respondents will be more likely to respond to questions honestly, because it directs respondents to the next question by the answers they gave.
    Overall, I think the SurveyGizmo video provides students with tons of insight on how to make their survey one respondents will not ignore. In the future, if I ever have to create a survey, I will definitely be using SurveyGizmo and this video to guide me along the way.



  8. One takeaway I got from the video was about how the survey maker should focus on what needs to be accomplished from the survey. The answers given by the respondents will be based off the types of questions chosen. The maker wants to avoid including irrelevant material and present clearly defined questions to help make the respondents life easier. Another takeaway I got from the video was in the beginning, the narrator speaking of qualitative and quantitative questions and when to use both types. The video explained how respondent’s answers would vary for each type of question and this will make the survey’s time vary. SurveyGizmo seems easy and effective and I would definitely use the website if I ever need to make a productive survey.


  9. I liked this video. First I think one of the best things this video pointed out was that you need to pick a goal. Having a project goal is useful to help understand what your looking for. Knowing what you Another thing I took away time period. Having appropriately timed questions. When asking questions it it good to keep things in a tighter time frame so the person taking the survey is not screeched thin to remember their thoughts. -Kay Phillips


  10. I found this video very helpful when it comes to learning how to design and put together a successful survey. Part one of the video covers 5 tips on how to create good survey question. First it is important to establish the objectives and goals of your survey. Goals for your survey are used as a base for developing your questions. I learned how important is to have a clear vision of your objectives because it will directly have an impact on the outcome of the survey. Another important step would be finding a right target audience for your survey. You need to logically design survey so it makes sense to you and the audience. In your survey you should have 3-5 learning objectives and it should be 3-5 pages. But, it all varies on the type of the survey you are building. It should take respondents less then 5 minutes to complete the survey and as we are making our survey we need to keep that in mind. Also, we should keep our questions short and straightforward, to the point. We should avoid using HTML in question title.
    In the part two of the video we learned about different types of questions we can use in the survey and how to mix them up in order to make our survey fun. Then they went over the marketing preference survey and they used SurveyGizmo as an example how to set it up, but all these setting advices are applicable for any other survey.


  11. First of all, this video was actually very interesting. The video was divided into two parts the first part focusing on useful tips to design your survey, these were creating a project goal and sticking to it, making the survey “short and sweet”, using straight forward questions, keeping the survey simple, and varying the question type. The second part of the video focused on explaining how to get the most out of your questions.
    I would say my main take away was just learning how to design a better survey. I think the tips helped show what was important when designing a survey. This will be useful if I ever have to design another survey for class or even in my future career. This video makes it clear that it is important to have a goal of what you want to learn from a survey and offered useful tips on getting this information in the best way possible.


  12. After watching this video I can say that creating a successful survey is more complicated than what I thought. This is a video that anyone thinking on creating a survey should watch, not only students trying to get to know a little bit more about surveys. From this video I learned that we have to avoid conjunctions when we are asking a question, in order to don’t confuse the person taking the survey. What stood out the most for me was that Surveygizmo suggests to add graphics or pictures to the questions so you keep the person taking the survey entertained. I believe this is a very smart way to make a survey more interesting. Overall I believe Surveygizmo is a very useful tool when it comes to creating surveys and being successful with it.


  13. Regarding the video, I found some very interesting insights when considering questions for a potential survey. To begin, I think that the presenters laid out the plan for creating objectives very well. It was clear and very well structured. They really helped explaining that the questions are meant to impose and bolster the purpose of the survey. I really enjoyed the bit that included the formal way to create a survey, and that it is imperative to include graphs and charts to further explain the questions being asked.

    I found it interesting that the presenters explained that the survey is meant to be formatted as a conversation. Starting with easy and simple questions, that eventually build into more in-depth questions as the survey conversation develops. In other words, it seems that surveys in general should be presented in a logical format.

    I also found it interesting that the presenters outlined the type of language that should be used. Depending on the audience, it is important to avoid jargon, and double negatives. Most importantly, it seems that to best suit a survey, is to varying the types of questions that you ask. Open-ended questions are seemingly encouraged, and shortened, easier comprehensible questions should be also distributed within the survey.

    A question that I did have was regarding the grid layout of a survey. The education box specifically. I find it somewhat frustrating when I fill out a survey and the survey asks me what educational level I have obtained. In my opinion, surveys should all have a selection that is specially formatted for students. Often, the only options you find are “finished some college”, “High School Diploma”, and “College Degree”. What if you are still in school? The question I am basically asking is do you think that it would be more beneficial for surveys to have a segment that says, “Currently Enrolled in College Courses”, or “Still in College”?

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  14. After watching “Survey Gizmo: Asking the right questions” it is clear there are many effective ways to keep your survey concise and engaging while still retrieving all the necessary information you need from conducting your survey. Many of the problems that are encountered by ineffective surveys are often attributed to repetitive and tedious questioning. By changing your questions up, through the use of graphs and interactive questions, you keep the participant enthusiastic which enables you to get the best results from your survey. The narrator was also very specific when speaking of the uses of quantitative and qualitative and in what circumstances both of these types of questions are most useful. The video also regularly emphasised the need for concise and simple questions which avoid the participant spending too long answering questions or getting confused which will end up in your results not being representative of the participant’s thoughts. Survey Gizmo has many applications and variations of questions which can dramatically improve the quality of your survey.


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