In our Marketing Research & Strategies class at WV Wesleyan College, we have been discussing Quantitative Research. The part we have been working on is the different types of questions used for gathering and measuring data through a survey. To add to this discussion, I found a good online webinar offered by SurveyGizmo called Asking the Right Questions. It’s a 58-minute video that discusses question design and how to use the SurveyGizmo platform to put together and deploy your survey.
Here is the video for you to review. I encourage you to comment below with your takeaways from the webinar.
Class dismissed…. pc