Hello and welcome to the MKTG Professor Blog!!
My name is Kim Conrad, and I am the Assistant Marketing Professor at West Virginia Wesleyan College in Buckhannon, WV.
I started this position in August 2016, and it is my first full-time teaching job. For over six year, I served as an adjunct marketing professor for Glenville State College where I taught inmates at the Federal Correctional Institute at Glenville, WV. Additionally, I have taught online classes for Southern New Hampshire University as an adjust professor.
I received my Bachelor degree from Glenville State College in 2009 and a Masters of Science in Integrated Marketing Communications from West Virginia University in 2011. I am currently working on a Doctorate of Business Administration degree with a concentration in Marketing from Northcentral University.
I have over 25 years of management and marketing experience in healthcare, retail, banking, corrections and law enforcement, non-profit, higher education and state government.
My research interests include internal marketing, integrated marketing communications and social media.